Preheat the oven to 375°F (190°C).
In a large bowl, combine flour, sugar, salt, and baking powder.
In a separate bowl, whisk together milk and melted butter.
Mix the wet ingredients into the dry ingredients.
On a floured surface, roll out the dough into a rectangle.
In a medium bowl, mix the softened cream cheese, powdered sugar, vanilla extract, and diced strawberries.
Spread the cream cheese mixture over the rolled-out dough.
Carefully roll the dough into a log shape.
Slice the rolled dough into individual rolls.
Place the rolls on a baking sheet lined with parchment paper.
Brush the tops with an egg wash.
Bake in the preheated oven for 18-22 minutes.
Allow to cool slightly before serving.